ResellPortal Glossary

Definitions for the most common terms in the white-label software and SaaS reselling industry.

White-Label SoftwareA finished software product made by one company and rebranded for resale by another.White-Label SaaSSoftware-as-a-service that one company builds and another resells under its own brand.Private Label SaaSSoftware-as-a-service rebranded for resale under another company's brand (synonym for white-label SaaS).SaaS ResellerA business that resells SaaS products under its own brand or as a sales channel partner.Reseller ProgramA business arrangement where a company allows others to sell its products for a margin.Reseller MarketplaceA platform letting resellers offer multiple white-label products through one branded storefront.Master ResellerA reseller with the right to recruit and manage sub-resellers, earning margin from both layers.Reseller APIA programmatic interface for automating customer account, billing, and provisioning operations.Recurring RevenueIncome earned on a regular cycle from subscription customers — the foundation of SaaS reselling.Multi-Tenant SaaSA SaaS architecture serving many customer organizations from shared infrastructure with logical isolation.Reseller HostingWeb hosting purchased in bulk and resold as individual cPanel accounts under your brand.White-Label HostingWeb hosting that one company operates and another sells under its own brand.cPanelA web-based hosting control panel for managing email, files, databases, and apps.WHMWebHost Manager — the admin interface for managing multiple cPanel accounts.VPN ResellerA business that buys VPN services wholesale and resells them under its own brand.White-Label VPNA VPN service built by one company and sold under a different company's brand.White-Label Cloud StorageA file storage platform that one company builds and another resells under its own brand.White-Label CRMCustomer relationship management software resold under your own brand.White-Label Email MarketingAn email marketing platform that one company builds and another resells under its own brand.White-Label E-SignatureA legally binding electronic signature platform resold under your own brand.White-Label Website BuilderA drag-and-drop website creation platform resold under your own brand.White-Label Appointment BookingA scheduling platform resold under your own brand.White-Label InvoicingBilling and invoicing software resold under your own brand.White-Label SEODone-for-you SEO work that agencies resell to clients under their own brand.White-Label Web DesignCustom website design and development resold by agencies under their own brand.White-Label SMMSocial media marketing engagement services resold through a branded SMM panel.White-Label AntivirusEndpoint security software resold under your own brand.White-Label Live ChatA customer support chat widget resold under your own brand.White-Label Password ManagerPassword storage software resold under your own brand.White-Label Review ManagementAI-powered review monitoring and response software resold under your own brand.Bulk SMS ResellerA business that buys SMS sending capacity wholesale and resells branded SMS platforms.Domain ResellerA business that buys domain names wholesale and resells through a branded registrar storefront.Virtual Phone NumberA cloud-based phone number not tied to a physical SIM card or location.eSIMA digital SIM card embedded in modern phones, tablets, and watches.AI ChatbotA software application using LLMs to have natural conversations with users.AI Voice AgentAn AI-powered phone receptionist that answers calls and completes tasks naturally.BYOK AIAI products where the reseller connects their own OpenAI/Anthropic API key.GPL SoftwareSoftware licensed under the GNU General Public License — copyleft license enabling legal redistribution.