A domain reseller is a business that buys domain names at wholesale prices from a registrar partner and resells them to end customers under its own brand. The reseller operates a branded registrar storefront, sets retail pricing, and handles customer relationships while the upstream registrar handles the underlying registry connections.
A domain reseller signs up with a wholesale registrar partner (an accredited registrar with reseller programs). The reseller gets a branded storefront, API access, and wholesale pricing on 700+ TLDs. Customers register, renew, and transfer domains through the reseller’s storefront — they never see the underlying registrar.
Wholesale .com prices typically run $8 to $10/year. Retail .com pricing averages $12 to $20/year. Niche TLDs like .ai, .io, and .app have much higher margins — wholesale around $40 to $60 and retail around $80 to $120/year.
ResellPortal includes white-label domain reselling with 700+ TLDs, branded storefront, and complete API access. Pricing starts at $29/month.
ResellPortal lets you launch a fully branded digital services storefront with 60+ products in days, not months. No coding, no infrastructure to build, no upfront costs.
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