A white-label website builder is a drag-and-drop website creation platform that one company builds and another company resells under its own brand. The reselling company gets a fully branded admin panel, customer-facing editor, hundreds of templates, and hosting — without writing any of the underlying site-building or hosting infrastructure.
The underlying provider operates the drag-and-drop editor, template library, asset CDN, and hosting infrastructure. The reseller gets a branded admin panel where customers sign up, build sites, and publish them. End customers see only the reseller’s brand throughout the build and publish flow.
Wix and Squarespace are sold under one brand to all customers. White-label website builders let thousands of resellers offer their own branded equivalent on shared infrastructure with custom pricing and feature visibility.
ResellPortal offers a white-label AI website builder with drag-and-drop editor, AI content generation, and hosting. Pricing starts at $29/month.
ResellPortal lets you launch a fully branded digital services storefront with 60+ products in days, not months. No coding, no infrastructure to build, no upfront costs.
Start Free Trial →