Your brand on everything
The store, checkout, apps, logins and emails carry your name, logo and colours, on your own domain with free SSL.
For agencies
White Label Agency Software, Sold Under Your Brand
Give your clients a full software stack with your agency's name on it: AI receptionists, CRM, invoicing, reviews, websites, SEO and 25+ other products. They buy from your store, pay you directly and log in to apps that carry your brand. You pay wholesale only for what they use.
- 25+Products to sell
- $0Monthly platform fee
- 21Store languages
- 32App connections
Quick answer
What is white label agency software?
White label agency software is software an agency sells to its clients under its own brand. The agency's name, logo and domain are on everything the client sees, a provider runs the software behind the scenes, and the agency sets the price and keeps the margin.
With ResellPortal, that means
- A store on your own domain where clients buy and sign in
- 25+ products, from AI apps to CRM, websites and phone numbers
- Wholesale billing from a prepaid wallet, no monthly platform fee
- Clients pay you directly through your own Stripe or PayPal
Real screens
Your agency's software, on every screen
Your clients use the apps under your brand. You run everything from one panel. The screens show Apex Digital, our sample agency, with sample data.
Contacts, deals and tasks for each client, with your agency's brand on the app.
Software Your Agency Can Sell
The tools agency clients ask for most. Wholesale starting prices, with your own retail price on top.
AI Receptionist
Answers website chats and phone calls 24/7, books appointments and captures every lead.
From $15/moView product→AI SEO Autopilot
Writes and publishes SEO posts every month, fixes pages and reports on rankings.
From $29/moView product→AI Visibility
Shows if ChatGPT and Google AI name a business, and publishes answers AI can quote.
From $39/moView product→AI Content Engine
Branded videos, images and captions made every week, ready to post for the business.
From $49/moView product→CRM System
Contacts, deals, tasks and email in one sales CRM, with an AI assistant and automations.
From $15/moView product→Reputation Management
Google, Yelp and Trustpilot reviews in one inbox, with AI replies and a review funnel.
From $20/moView product→Invoicing with AI
Estimates, invoices and Pay Now links with AI pricing and automatic payment reminders.
From $10/moView product→Appointment Booking
Customers pick a service, time and provider online, and reminders go out on their own.
From $20/moView product→Website Builder
Clients describe their business and AI builds a real WordPress site, hosting included.
From $15/moView product→Managed SEO
A done-for-you SEO campaign with keyword research, content and monthly reports.
From $200/moView product→Email Marketing
Campaigns, automations and opt-in forms, sent from the business's own domain.
From $8/moView product→Social Media Automation
Schedule and auto-post to Facebook, Instagram, LinkedIn and X with AI captions.
From $15/moView product→How agencies earn
No monthly platform fee. You pay wholesale per client.
Your wallet pays wholesale for each active client. Your client pays your price, straight into your own Stripe or PayPal. The difference is yours.
$15CRM wholesale a monthPer client, taken from your wallet.
$49Your priceAn example retail price. You set your own.
$34You keepEvery month, on every client, while they stay subscribed.
Other wholesale starting prices: AI Receptionist from $15, Reputation Management from $20 and AI SEO Autopilot from $29 a month. Every price is on its product page.
Your price, your margin
Set one margin for every product or price each product on its own. Change it any time.
Paid straight to you
Clients pay into your own Stripe or PayPal account. We never touch your revenue.
No monthly platform fee
No subscription to ResellPortal. You only pay wholesale for what your clients use.
Bigger wallet, lower costs
Keep $100, $250 or $500 in your wallet and wholesale drops 10%, 15% or 20%.
Built for How Agencies Work
Everything a client touches carries your brand, and everything you need to run it sits in one panel.
One sign-in for clients
Clients sign in on your store and open every app they own from there.
Your team, with roles
Invite staff with their own login and give each a role, like Viewer, so they only see what they need.
Apps that work together
When a client owns two apps they connect on their own, with 32 connections and nothing to set up.
Your brand on the panel too
The White-Label Panel add-on puts your brand on the admin panel for you and your team, for $149 a month.
We can do the setup
For $99 a month our Dedicated Team builds and runs your setup: branded site, store, APIs and payments.
Launch in 4 Steps
Most agencies are selling the same day. There is nothing to install and no developer needed.
Step 1
Create your account
Sign up free and add $20 to your wallet. The wallet pays our wholesale price whenever a product starts or renews.
Step 2
Make it yours
Add your logo and colours and connect your domain. Every app, email and login shows your agency's brand.
Step 3
Pick what to sell
Switch on the products your clients need and set your price on top of wholesale, for each one or all at once.
Step 4
Clients buy and start
Clients pay you by card or PayPal and their apps are set up at once, with logins sent in your name.
More Than Marketing Tools
The same store and wallet sell the rest of what a small business runs on.
Business Phone
Local and toll-free numbers with forwarding, voicemail transcripts and a phone menu.
From $10/moView product→Web Hosting
Real cPanel hosting with free SSL, one-click WordPress and email on every plan.
From $5/moView product→Domain Registration
Clients search 30+ extensions at your prices, register in seconds and manage DNS.
From $15.69/yrView product→E-Signature Software
Contracts sent, signed and filed: upload a PDF or draft one with AI, then send.
From $8/moView product→E-SIM Data Plans
Prepaid travel data for 200+ destinations, sold on your store under your own name.
From $5.40View product→VPN Service
VPN subscriptions with apps for every device, your name on checkout and emails.
From $6/moView product→White Label Agency Software: Common Questions
Quick answers before you start selling software under your agency's brand.
What is white label agency software?
Software an agency sells to its clients under its own brand. The agency's name, logo and domain are on everything the client sees, a provider runs it behind the scenes, and the agency sets the price and keeps the margin.
Will my clients see ResellPortal?
No. Your store, checkout, apps, logins and emails carry your agency's name, logo and colours. ResellPortal stays in the background.
What does it cost to start?
Creating an account is free. It takes $20 to start, with no monthly platform fee and no contracts. Each product is billed at wholesale from your wallet while a client uses it.
How do I get paid?
Clients pay you directly through your own Stripe or PayPal account, or by manual payment instructions you set. Your wallet pays the wholesale price, and the difference is your profit.
What can my agency sell?
25+ products: AI Receptionist, AI SEO Autopilot, AI Visibility, AI Content Engine, CRM, invoicing, reviews, appointment booking, websites, managed SEO, email marketing, social media tools, phone numbers, hosting, domains, e-signature, eSIM and VPN.
Can I use my own domain?
Yes. Start on a free store address or connect your own domain, and SSL is set up for you.
Is there an API?
Yes. The reseller API creates clients and places orders for any product from your own site or systems, and test mode is free.
How is this different from GoHighLevel?
GoHighLevel is a monthly subscription built around its own CRM. ResellPortal has no monthly platform fee: you pay wholesale only for active clients, and you sell far more than marketing tools from one store, including websites, phone numbers, hosting, eSIM and VPN.
Launch Your Agency's Software Brand Today
Create a free account, add your logo and domain, and start selling 25+ products under your agency's name. No monthly platform fee, no contracts.