White Label Website Builder

White Label Website Builder for Agencies

Sell websites under your brand two ways: an AI website builder that turns a description into a real WordPress site with hosting included, and hand-built websites our designers make and keep improving. You set the price and keep the client.

  • $15Wholesale a month
  • 3Sites per subscription
  • 6Steps to a new site
  • $0Monthly platform fee

Quick answer

What is a white label website builder?

A white label website builder is a site builder an agency sells to its clients under its own brand. The client builds and edits their site in a dashboard with the agency's name on it, and the agency sets the price.

With ResellPortal, that means

  • AI builds a real WordPress site from a description
  • Hosting, SSL and up to 3 sites per subscription
  • Done-for-you websites built by our designers
  • Your brand on the dashboard and every email

Real screens

Your website business on every screen

What your clients see on your store. The screens show Apex Digital, our sample reseller, with sample sites.

Six steps from a business description to a finished WordPress site.

apexdigital.appserviceportal.com/sitesAI Website Builder creating a new site in six steps
apexdigital.appserviceportal.com/sitesSEO Watcher with a score and fixes for each page
apexdigital.appserviceportal.com/website-managerWebsite Manager showing a live done-for-you site

Everything a Website Client Needs

Real WordPress sites with hosting included, so there is nothing else to buy or set up.

AI Website Builder

A Real Website in Six Steps

The client describes the business, picks a layout and colours, and AI writes the pages and content for a complete WordPress site with Elementor.

  • Up to 3 sites per subscription
  • Hosting and free SSL included
  • Full WordPress admin access
apexdigital.appserviceportal.com/sitesAI Website Builder six-step creator
AI writing the business details for a new site

Built by AI

AI writes the pages and content for a complete WordPress site, ready to edit.

Layout styles for a new site

Layouts and colours

Pick a design style and colour scheme, and AI fills in the content and images.

AI logo options for a business

AI logos

No logo yet? AI generates options from the business details to pick from.

AI Blog topics and posts

AI blog posts

AI suggests topics and writes SEO blog posts, then publishes them to the site.

SEO Watcher score and fixes

SEO Watcher

Finds missing titles, thin descriptions and images without alt text, then fixes them.

A hand-built business website in design

Or built by our team

Business Website: our designers hand-build the site, run ads and write two posts a month.

Two Ways to Sell Websites

Let clients build their own site with AI, or have our designers build it for them. Both run under your brand.

They build it with AI

AI Website Builder

Who builds it
The client, with AI writing the pages
Time to live
Same day, in six steps
Sites
Up to 3 per subscription
Included
Hosting, free SSL and full WordPress access
Your cost
$15 a month, sold at $39
See AI Website Builder

Our designers build it

Business Website

Who builds it
Our designers, by hand
Time to live
A preview in 7 to 14 days
Changes
Unlimited, through one request thread
Included
Ads management, 2 blog posts a month, hosting and SSL
Your cost
$200 a month, sold at $299 to $499
See Business Website

Wholesale prices

Buy websites at wholesale and set your own prices

Your wallet pays wholesale. Your client pays your price, straight into your own Stripe or PayPal.

$15AI Website Builder wholesalePer client, per month, with up to 3 sites and hosting.
$39Your priceThe suggested retail price. You set your own.
$24You keepEvery month, on every client, while they stay subscribed.

Also sold quarterly ($40), every 6 months ($75) and yearly ($140). Done-for-you Business Website is $200 a month wholesale, and most resellers charge $299 to $499.

  • Your price, your margin

    Set one margin for every product or price each one on its own. Change it any time.

  • Paid straight to you

    Clients pay into your own Stripe or PayPal account. We never touch your revenue.

  • No monthly platform fee

    No subscription to ResellPortal. You only pay wholesale for what your clients use.

  • Hosting included

    Every AI-built site is hosted with free SSL, so there is no separate hosting bill.

Who Buys Websites From You

Every small business needs a website, and most do not want to pay a designer thousands to start.

New businesses

A real site, logo and hosting in one monthly price, live the same day.

Owners who want it done

Sell the hand-built Business Website and let our designers do the work.

Agencies and freelancers

Build client sites faster with AI and bill them monthly under your brand.

Clients who need more

Add SEO, reviews or an AI receptionist to the same client from the same store.

Start Selling Websites in 4 Steps

There is no server to run and no design work for you.

Step 1

Create your account

Sign up free and add $20 to your wallet. The wallet pays our wholesale price whenever a site starts or renews.

Step 2

Make it yours

Add your logo and colours and connect your domain. The builder dashboard shows your brand.

Step 3

Set your prices

Switch on the AI Website Builder and Business Website and set your price on top of wholesale.

Step 4

Clients build and launch

Clients pay you by card or PayPal and build their site with AI, or our team builds it for them.

White Label Website Builder: Common Questions

Quick answers before you start reselling websites.

What is a white label website builder?

A website builder an agency sells under its own brand. The client builds and edits their site in a dashboard with the agency's name on it, and the agency sets the price.

Will my clients see ResellPortal?

No. They open the builder from their account on your store, signed in automatically and in your brand. Until they connect a domain, sites use a neutral websitebuilderapp.net address.

Are these real WordPress sites?

Yes. Every site is WordPress with Elementor, and clients get full admin access. A site can be exported and moved to any WordPress host.

How many sites does a subscription include?

Up to 3 sites per subscription, with hosting and free SSL included, so no separate hosting is needed.

Can clients use their own domain?

Yes. They add an A record and a CNAME at their DNS provider, verify them in the Domain tab, and free SSL is issued automatically.

What if a client wants it done for them?

Sell the Business Website. Our designers hand-build the site, run Google and Facebook ads at cost and write two blog posts a month, for $200 a month wholesale.

What does it cost me?

The AI Website Builder is $15 a month, $40 a quarter, $75 for 6 months or $140 a year per client, from your wallet. There is no monthly platform fee.

Can prospects try it first?

Yes. It has a Demo button on your store, so prospects can try the builder without signing up.

Start Selling Websites Under Your Brand

Create a free account, switch on the website products and set your prices. $20 to start, no monthly platform fee, no contracts.