What is a White-Label VPN?

A white-label VPN is a VPN service developed by one company and sold under a different company's brand. The reselling company gets fully branded apps for Windows, macOS, iOS, and Android, while the underlying server infrastructure, protocols, and security are operated by the upstream provider.

How a White-Label VPN Works

A white-label VPN service runs on infrastructure built and maintained by a wholesale VPN provider. The reseller company gets access to fully branded apps, a customer storefront, and a billing system. End customers download the branded app, sign up under the reseller’s brand, and connect to a global server network operated by the underlying provider.

Every customer-facing element is rebranded: app icons, app names, splash screens, in-app text, account dashboards, email notifications, and invoices. The end customer never knows or sees the upstream provider.

What's Included in a White-Label VPN

• Branded apps — Windows, macOS, iOS, Android, and often Linux
• VPN protocols — WireGuard for speed, OpenVPN for compatibility
• Server network — 60+ countries, thousands of servers
• Security features — Kill switch, DNS leak protection, split tunneling
• No-logs policy — Compliance with the underlying provider’s privacy stance
• Branded storefront — Sign-up, login, and account management pages
• Billing automation — Recurring subscription management

White-Label VPN Use Cases

• Telecom operators — Monetize subscribers with branded VPN as a value-added service
• Digital agencies — Add recurring revenue beyond one-time client work
• Cybersecurity brands — Round out a security suite with a VPN product
• Content creators — Launch a privacy-focused brand to their audience
• Niche businesses — Build a VPN brand for travelers, gamers, or remote workers

White-Label VPN Pricing

Wholesale white-label VPN costs typically range from $0.50 to $2.00 per active user per month. Most reseller platforms also charge a flat platform fee. Resellers set their own retail price, usually between $5 and $15 per user per month, capturing the difference as margin.

How to Launch a White-Label VPN

Choose a reseller platform with white-label VPN included, brand the apps and storefront, set retail pricing, and start marketing. ResellPortal offers white-label VPN with branded apps for Windows, macOS, iOS, and Android, plus a 60+ country server network. Setup takes under a day. Pricing starts at $29/month.