What is White-Label SEO?

White-label SEO is a service where one company performs SEO work (keyword research, on-page optimization, backlink building, content creation, reporting) and another company — typically a digital agency — resells that work to clients under its own brand. The agency owns the client relationship while the white-label provider does the actual SEO execution.

How White-Label SEO Works

An agency signs an agreement with a white-label SEO provider. The agency sells SEO services to its clients at retail prices, and the provider executes the work behind the scenes. Reports are branded with the agency’s logo, and clients communicate only with the agency. The white-label provider stays invisible.

What's Included in White-Label SEO

• Keyword research and competitor analysis
• On-page optimization (title tags, meta descriptions, headers)
• Technical SEO audits and fixes
• Local SEO and Google Business Profile management
• Content writing and blog post creation
• Backlink building and outreach
• Monthly performance reports with reseller branding
• Schema markup and structured data

White-Label SEO Pricing

Wholesale white-label SEO services typically run $300 to $1500/month per client depending on scope. Retail pricing to end clients usually ranges from $1000 to $5000/month. Agencies typically capture 50% to 70% margin on white-label SEO work.

Who Resells White-Label SEO

• Digital marketing agencies expanding services without hiring
• Web designers offering SEO as a recurring service to existing clients
• PR and branding firms adding search marketing to their suite
• Solo consultants serving multiple clients without becoming SEO specialists

How to Sell White-Label SEO

ResellPortal offers white-label local SEO services that agencies resell to clients. Pricing starts at $29/month for platform access; per-client SEO work is billed separately.