What is White-Label Live Chat?

White-label live chat is a customer support chat widget that one company builds and another company resells under its own brand. End customers embed the branded widget on their websites; site visitors chat in real time with support agents through what appears to be a proprietary chat tool.

How White-Label Live Chat Works

The underlying provider operates the chat infrastructure, real-time messaging servers, mobile apps for agents, and integrations. The reseller gets a branded admin panel, branded chat widget (no upstream provider logo), and customer-facing experience.

What's Included

• Embeddable chat widget for any website
• Branded with reseller’s logo and colors
• Real-time messaging between agents and visitors
• Mobile and desktop apps for agents
• Canned responses and chat shortcuts
• Visitor tracking and identification
• CRM integration
• AI chatbot fallback for after-hours coverage

White-Label Live Chat vs Intercom or LiveChat

Intercom and LiveChat are sold under their own brands. White-label live chat lets thousands of resellers offer branded equivalents on shared infrastructure with custom pricing and feature visibility.

Common Use Cases

• Marketing agencies — Bundle chat with website packages
• SaaS resellers — Add chat to a multi-product catalog
• Industry-specific tools — Embed chat as part of vertical SaaS
• E-commerce platforms — Offer chat to their merchant base

How to Launch a White-Label Live Chat Business

ResellPortal offers AI-powered live chat as part of its 19-tool AI Business Suite, with chat widgets that train on customer websites and documents. Pricing starts at $29/month.