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What is White-Label Antivirus?
White-label antivirus is endpoint security software that one company builds and another resells under its own brand. End customers download branded apps that scan for malware, block phishing, and protect against ransomware — without knowing the underlying security engine is provided by a wholesale partner.
How White-Label Antivirus Works
A wholesale antivirus vendor operates the threat detection engine, signature updates, and infrastructure. The reseller gets branded desktop apps (Windows, macOS), mobile apps (iOS, Android), and an admin dashboard for managing endpoints. Customers install the branded app, which connects to the wholesale vendor's detection cloud.
What's Typically Included
- Real-time malware scanning
- Anti-phishing and safe browsing
- Ransomware protection
- Firewall and network monitoring
- Branded desktop and mobile apps
- Centralized admin dashboard for businesses
- Automatic signature updates
- Threat reporting and analytics
Who Resells White-Label Antivirus
- Managed service providers (MSPs) protecting client endpoints
- IT consultants offering branded security to business clients
- Cybersecurity-focused resellers building branded suites
- Telecom operators bundling security with internet plans
White-Label Antivirus Pricing
Wholesale prices run $5 to $20 per endpoint per year. Retail prices range from $30 to $80 per endpoint per year for consumer plans and $50 to $150 per seat per year for business plans. Annual contracts are standard.
How to Start a White-Label Antivirus Business
White-label antivirus is best launched as part of a security suite. Pair it with branded VPN, secure cloud storage, and password management for a complete consumer or SMB cybersecurity offering.
