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The best white-label SEO programs in 2026
Short answer: ResellPortal is the only one here that sells both done-for-you SEO and AI SEO tools under your brand with no monthly platform fee. SEOReseller and The HOTH are strong for agencies that want a fulfillment team, and SE Ranking or Search Atlas fit agencies that do the SEO themselves and want branded tools.
White-label SEO is SEO an agency sells under its own brand while a partner does the work or supplies the tools. Some programs are fulfillment teams that do the audit, content and links; some are software you brand and run yourself; and a newer group uses AI to publish content and fix pages every month. The seven below are the options agencies compare most in 2026.
Quick comparison
| Platform | Monthly fee | What you get | Best for |
|---|---|---|---|
| ResellPortal | None. Wholesale per site from $29 to $250, $20 wallet to start | Managed SEO by a team, AI SEO Autopilot for WordPress, AI Visibility for ChatGPT and Google AI, all in your brand | Agencies and web designers adding SEO with no fixed cost |
| DashClicks | Free fulfillment center; Pro software $199 | White-label fulfillment, pay per service, plus an agency platform | Agencies outsourcing several services |
| SEOReseller | No setup fee; SEO packages from $499 | White-label SEO and PPC fulfillment with branded reporting | Agencies that want a fulfillment team |
| The HOTH | Free reseller account; wholesale prices after signup | Managed SEO, links, content and local SEO with private-label reports | Agencies buying SEO piece by piece |
| Boostability | Not published | SEO fulfillment you sell and bill under your brand | Partners selling SEO to small businesses |
| SE Ranking | From $129, plus the $69 Agency Pack | SEO toolset with white-label platform and reports | Agencies doing SEO in-house |
| Search Atlas | From $99; white label from $399 | SEO platform with OTTO SEO automation and white-label dashboards | Agencies that want automation under their brand |
1ResellPortal
ResellPortal lets you sell three kinds of SEO from one branded store. Managed SEO is done by its SEO team: research, audit and on-page fixes in month one, then new content, links and a branded monthly report, at $200 a month wholesale per site, or $250 with Local SEO (suggested retail $499 and $599). AI SEO Autopilot ($29 or $49 a month) plans, writes and publishes 4 or 8 blog posts a month to a WordPress site, fixes titles, descriptions and alt text, and tracks rankings. AI Visibility ($39 or $69 a month) checks whether ChatGPT and Google AI name the business and publishes answer pages they can quote.
There is no monthly platform fee. You fund a wallet (the minimum is $20, and a first deposit of $20 or more gets a $10 bonus), clients pay you directly through your own Stripe or PayPal, and dashboards, reports and emails carry your brand. The trade-off: these are fixed monthly plans, not a menu of individual link or content orders, and AI SEO Autopilot publishes through WordPress, so agencies that buy links by the piece will want one of the specialists below.
2DashClicks
DashClicks pairs agency software with a white-label fulfillment center. The fulfillment center needs no software subscription and you pay only for the services you use, while DashClicks Pro, the all-in-one platform, is $199 a month. SEO prices are not listed on its pricing page.
3SEOReseller
SEOReseller is a white-label fulfillment provider for SEO, PPC, social ads, content and link building, with branded reporting and a dashboard for tracking progress. SEO packages start at $499, it charges no setup fees, and it does not lock partners into lengthy contracts. It recommends marking packages up 200 to 300%.
4The HOTH
The HOTH sells SEO services to resellers at wholesale: managed SEO, link building, content, local SEO, technical audits and AI visibility work. The reseller account is free, wholesale prices are shown once you sign up, and reports are fully private label with no logos or "powered by" footers. It suits agencies that buy SEO piece by piece.
5Boostability
Boostability runs a reseller program where partners sell and bill SEO under their own brand while Boostability handles fulfillment behind the scenes. Its focus is getting small businesses found online. Pricing is not published on its site.
6SE Ranking
SE Ranking is an SEO toolset for rank tracking and audits. Core is $129 a month, and white label for both the platform and reports comes with the Agency Pack, an extra $69 a month billed annually. It fits agencies that do the SEO work themselves.
7Search Atlas
Search Atlas is an SEO platform built around OTTO SEO, its automation for the sites you manage. Plans run from $99 a month to $999 or more, and white-label dashboards and reporting start on the $399 Pro plan, which covers 4 sites powered by OTTO.
How to choose
- You want a team to do the SEO under your name: ResellPortal's Managed SEO, SEOReseller or Boostability.
- Your clients are small local businesses on WordPress: ResellPortal's AI SEO Autopilot, from $29 wholesale.
- You buy links and content piece by piece: The HOTH or DashClicks.
- Your team does the SEO and needs branded tools: SE Ranking or Search Atlas.
Common questions
What is white-label SEO?
White-label SEO is SEO work an agency sells to its clients under its own brand while a partner does the work behind the scenes. The client sees the agency's name on reports and dashboards, and the agency sets the price and keeps the margin.
How much does white-label SEO cost?
It depends on the model. Done-for-you programs are monthly per site: ResellPortal's Managed SEO is $200 wholesale and SEOReseller packages start at $499. AI SEO tools cost less, with ResellPortal's AI SEO Autopilot at $29 or $49 a month. Software for agencies that do the work themselves, like SE Ranking, is a monthly subscription plus an agency add-on for white label.
Can I resell AI SEO tools under my own brand?
Yes. ResellPortal's AI SEO Autopilot writes and publishes blog posts, fixes pages and tracks rankings on WordPress sites, and AI Visibility tracks whether ChatGPT and Google AI recommend a business. Both run under your brand. Search Atlas offers OTTO SEO with white-label dashboards on its Pro plan.
How long does white-label SEO take to show results?
The groundwork is usually done in the first month, and real movement on competitive searches usually takes 3 to 6 months. Set that expectation up front and never promise a specific ranking.
Create a free ResellPortal account to switch on Managed SEO, AI SEO Autopilot and AI Visibility at your own prices.
