ResellPortal / Guides
The best white-label reputation management software in 2026
Short answer: ResellPortal is the only one here with no monthly platform fee, at $20 wholesale per client a month for review requests, a review inbox and AI reply drafts under your brand. Grade.us suits agencies that want a dedicated review platform on their own domain, Synup suits agencies serving multi-location businesses, and BrightLocal suits local SEO specialists.
White-label reputation management is review software an agency sells to local businesses under its own brand. It asks customers for reviews, gathers reviews from sites like Google in one place and helps the business reply. The seven below are the platforms agencies compare most in 2026, with what each costs, how branded it is and who it fits.
Quick comparison
| Platform | Monthly fee | What you get | Best for |
|---|---|---|---|
| ResellPortal | None. $20 wholesale per client, $20 wallet to start | Review inbox for Google, Yelp and Trustpilot, review funnel, AI reply drafts, widgets, competitors, up to 25 locations | Agencies selling to local businesses with zero fixed cost |
| Grade.us | $99 for 1 location; $60 per location for more; Agency plan by quote | Review platform with white label on every plan, your logo on the Agency plan | Agencies that want a dedicated review tool |
| BrightLocal | $65 on Grow for 1 location | Review monitoring, replies and requests inside a local SEO suite | Local SEO specialists |
| Synup | White label from $299 for up to 10 locations | Review tracking and responses on your brand and domain | Agencies serving multi-location businesses |
| Vendasta | $99 minimum; white-label portal from $499 minimum | Reputation AI sold through a reseller marketplace | Larger agencies wanting a full marketplace |
| GoHighLevel | $97, $297 or $497 | Reputation tools inside an all-in-one suite | Agencies built around funnels and automation |
| SocialPilot Reviews | Free for one location; Pro $30 | Review requests, AI replies, white-label invites and landing pages | Small agencies on a tight budget |
1ResellPortal
ResellPortal's Reputation Management puts reviews from Google, Yelp and Trustpilot in one inbox, drafts AI replies in the business's own voice and runs a review funnel: ratings at or above the client's threshold go to a public review site, and lower ones go to a private feedback form. Clients ask for reviews by email invite, link, QR code or a collector on their website, and get review widgets, competitor tracking and AI insights, for up to 25 locations per account. Wholesale is $20 a month per client ($55 a quarter, $100 for 6 months or $180 a year), and you set the retail price.
There is no monthly platform fee: you fund a wallet (the minimum is $20, and a first deposit of $20 or more gets a $10 bonus) and clients pay you directly through your own Stripe or PayPal. It also connects to the other apps you sell, so a paid invoice or a finished appointment can send a review request on its own. The trade-off: Facebook reviews are not supported, and replies are drafted for the client to paste on the review site rather than posted automatically.
2Grade.us
Grade.us is a review management platform built for marketing agencies. The Small Business plan is $99 a month for one location, and Multi Location is $60 per location a month. White Label Basic, with review funnels on your own domain, is included on every plan, while your logo on the dashboard is reserved for the Agency plan and above, which is priced by quote.
3BrightLocal
BrightLocal is a local SEO suite. Its Grow plan, $65 a month for one location billed monthly, adds review monitoring and replies across multiple sites, review requests by email and SMS, and reviews published on the client's website. Its tools and reports can be customized with your branding, which makes it a natural fit for local SEO agencies.
4Synup
Synup tracks reviews from every source and has responses drafted, approved and published in place. White labeling, with your brand, your domain and no Synup branding, starts on Premium at $299 a month for up to 10 locations, with Pro at $499 for 25 and Scale at $899 for 50.
5Vendasta
Vendasta sells Reputation AI as one product in a marketplace agencies resell under their brand. Platform plans carry monthly minimums: $99 on Starter, which is co-branded with Vendasta, and $499 on Professional, which adds a white-label client portal. It suits larger agencies that want many products under one roof.
6GoHighLevel
GoHighLevel includes online reputation management alongside CRM, funnels and email and SMS marketing, with AI review features billed by usage. Plans are $97, $297 and $497 a month, and SaaS mode for reselling the suite under your brand is on the $497 plan.
7SocialPilot Reviews
SocialPilot Reviews is a review product separate from SocialPilot's scheduler. It runs email and SMS review request campaigns, sends low ratings to a private feedback page and replies to reviews with AI in over 40 languages. It is free for one brand and location, and Pro is $30 a month for 3 locations with white-label invites and landing pages.
How to choose
- No fixed cost, billed per client: ResellPortal.
- A dedicated review platform on your own domain: Grade.us or Synup.
- Reviews as part of local SEO: BrightLocal.
- Reputation inside a bigger suite: GoHighLevel or Vendasta.
Common questions
What is white-label reputation management?
It is review software an agency sells to its clients under its own brand. The client collects, reads and replies to reviews in an app with the agency's name on it, and the agency sets the price.
How much does white-label reputation management cost?
ResellPortal is $20 a month wholesale per client with no platform fee. Grade.us starts at $99 a month for one location, BrightLocal's review features are on its $65 Grow plan, and Synup's white label starts at $299 a month for up to 10 locations.
Which review sites does ResellPortal cover?
Google, Yelp and Trustpilot. Facebook reviews are not supported. Customers are asked by email invite, shared link, QR code or a collector on the business's website, with one reminder after 3 days and up to 200 invites a day.
Can AI reply to reviews for my clients?
Yes. ResellPortal drafts each reply in the brand voice the client sets, and the client edits it and pastes it on the review site. SocialPilot Reviews also offers AI replies, in over 40 languages.
Create a free ResellPortal account to switch on Reputation Management and set your own price.
