ResellPortal / Guides
The best white-label digital gift card platforms in 2026
Short answer: ResellPortal is free to activate, costs the business 3% per card sold, pays into the business's own Stripe and pays you 1.5% of every card. Square suits businesses already on Square, Gift Up! suits businesses that want pay-as-you-go online gift cards, and Factor4 suits ISOs that want a white-label program on Clover.
A digital gift card platform lets a business sell eGift cards online, deliver them by email and redeem them at the counter. For agencies and resellers the question is different: can you offer it under your brand, and do you earn on it? Below are the seven platforms compared most often in 2026, with the fees each charges and who keeps the branding.
Quick comparison
| Platform | Monthly fee | What you get | Best for |
|---|---|---|---|
| ResellPortal | None. Free to activate; 3% per card sold, you earn 1.5% | Branded gift card page on your store's domain, email delivery, balance check, counter redemption | Resellers and agencies adding gift cards for local clients |
| Square Gift Cards | None; 2.9% + 30 cents per online eGift sale, up to 2.5% load fee | Digital and physical gift cards tied to Square | Businesses already using Square |
| Gift Up! | None; 3.49% per card sold, 50 cent minimum | Online gift card checkout; branding removable from checkout and emails for a one-time fee | Businesses wanting pay-as-you-go online sales |
| GiftFly | None for merchants; 3.99% convenience fee plus Stripe processing | eGift cards, promotions and giveaways, plus a Clover app | Local merchants running gift card promotions |
| Factor4 | Monthly program fee, amount not published | Gift card and loyalty programs, white-label Clover apps for ISOs | ISOs and payment processors |
| eGiftify | By demo, not published | White-label gift card and loyalty platform | Hotel, restaurant and retail brands |
| Yiftee | No subscription fees, with some state exceptions | Community gift cards redeemed like a Mastercard | Towns, chambers and downtown groups |
1ResellPortal
ResellPortal Digital Gift Cards give each business a branded gift card page on your store's domain with its logo, colors and headline. Buyers pick a preset or custom amount, see a live card preview, add a message and pay by card. The recipient gets an email with the amount, the message, a 16-character code and a balance link, and staff redeem the code in the dashboard, with partial redemptions keeping the rest on the card. Cards are valid for 5 years.
It is free to activate, with no wholesale cost and no monthly fee for you or the business, and nothing is charged to your wallet. Sales go straight into the business's own Stripe account, and the only cost is a 3% platform fee per card sold plus Stripe's card processing. You earn half of that fee, 1.5% of every card, held for 7 days and then sent to your Stripe account or profit wallet. The trade-off: the page is online only, with no plastic cards and no POS integration, and the business needs a Stripe account.
2Square Gift Cards
Square sells digital eGift cards and physical gift cards for businesses that take payments with Square. There is no subscription, eGift cards are free to set up, and online eGift purchases are processed at 2.9% plus 30 cents, with up to a 2.5% load fee each time funds are added to a card. It is the natural choice for a business that already runs on Square.
3Gift Up!
Gift Up! charges 3.49% per gift card sold, with a 50 cent minimum and no monthly or setup fee, and the business connects its own card processor and pays those fees too. Its branding can be removed from the checkout and emails for a one-time fee, but Gift Up! says it does not offer a fully white-labeled solution and its URLs and logos stay its own. Agencies can manage several accounts from one login and join a partner program for a revenue share.
4GiftFly
GiftFly is free for merchants with no monthly charge. Online cards are processed through Stripe at 2.9% plus 30 cents, and a 3.99% convenience fee applies, paid by the merchant or the buyer, plus 99 cents on cards over $20. Its affiliate program pays 30% of fees on cards sold by businesses you sign up.
5Factor4
Factor4 runs gift card and loyalty programs for businesses from small merchants to the Fortune 500, with plastic cards, eGift cards and a loyalty API. It works with ISOs, ISVs and card processors and offers a white-label program for Clover apps. Prices are not published; its Clover program lists a monthly program fee with unlimited transactions.
6eGiftify
eGiftify calls itself a 100% white-label gift card and loyalty platform, used by hotel, restaurant and retail brands. It sells, delivers and markets branded gift cards across email, SMS and social, with POS and e-commerce integrations. Pricing starts with a demo, and it suits established brands running their own program.
7Yiftee
Yiftee runs community gift card programs for cities, chambers of commerce, main streets and tourism groups. Cards are redeemed like any other Mastercard at participating local businesses, so merchants need no special equipment. It says there are no subscription fees, with possible state-based exceptions.
How to choose
- You sell to local businesses and want to earn on every card: ResellPortal, free to switch on, with 1.5% of each card to you.
- The business runs on Square: Square Gift Cards.
- The business needs plastic cards and loyalty at the counter: Factor4 or Square.
- A town or chamber wants a shop-local card: Yiftee.
- A hotel or restaurant brand wants its own program: eGiftify.
Common questions
What is the best gift card platform for a small business?
It depends on how the business takes payments. A business on Square does well with Square Gift Cards. A business that just needs to sell eGift cards online can use ResellPortal through a reseller at 3% per card with no monthly fee, or Gift Up! at 3.49%.
Can I white-label gift cards for my clients?
Yes. On ResellPortal the gift card page sits on your store's domain under the business's logo and colors, and the whole product runs under your brand. Gift Up! removes its branding from checkout and emails for a one-time fee but is not fully white-label. Factor4 offers a white-label program for ISOs.
How do resellers make money on gift cards?
On ResellPortal you earn 1.5% of every card your clients sell, half of the 3% platform fee, paid after 7 days to your Stripe account or profit wallet. GiftFly's affiliate program pays 30% of its fees on cards sold by businesses you refer.
Is there a gift card platform with no monthly fee?
Yes. ResellPortal, Square, Gift Up! and GiftFly have no monthly fee and charge per card sold or processed instead.
Create a free ResellPortal account and switch on Digital Gift Cards for your first client at no cost.
