The best white-label CRM for agencies in 2026

A white-label CRM is customer relationship software an agency sells or gives to its clients under its own brand. The client works in an app with the agency's name on it, and the agency sets the price. These are the seven platforms agencies compare in 2026, with what each costs before your first client and what carries your brand.

Quick comparison

1ResellPortal

ResellPortal sells a full sales CRM under your brand: contacts and companies with a timeline, a drag-and-drop deals pipeline, tasks and a calendar, email templates that show when a message is opened, an AI assistant, and automations that run when a contact is added or a deal moves. There is no monthly fee. You fund a wallet (the minimum is $20, and a first deposit of $20 or more gets a $10 bonus) and pay $15 a month wholesale per client, or $140 a year. You set the retail price, and clients pay you directly through your own Stripe or PayPal.

When a client also uses your invoicing, booking, AI receptionist, e-signature, business phone or smart forms apps, those add contacts to the CRM on their own. Clients open it from your store already signed in and never see ResellPortal. The trade-off: it is a sales CRM, not a funnel and marketing automation suite, and clients add their own SMTP details before sending email. If funnels are what you sell, GoHighLevel goes deeper.

2GoHighLevel

GoHighLevel is an all-in-one agency suite with CRM and pipelines, booking calendars, invoicing and a website and funnel builder. Plans are $97, $297 and $497 a month: the $297 plan adds a white-label desktop app, and the $497 plan adds SaaS mode for reselling it as your own software. Usage-based phone and AI charges can apply, and the fee is due whether you have one client or fifty.

3Vendasta

Vendasta pairs a full-featured client CRM and client portal with a marketplace of products for agencies. Starter has a $99 monthly minimum with co-branding, and the white-label client portal starts on Professional at a $499 monthly minimum. It fits agencies with an established team.

4SuiteDash

SuiteDash is an all-in-one client portal with unlimited CRM contacts, billing and subscriptions. Plans are $19, $49 and $99 a month, with "Extreme White Labeling" from the $19 plan. It is a workspace you run with your own clients rather than a product you resell, so many agencies use it as their back office.

5DashClicks

DashClicks Pro is $199 a month and unlocks its CRM, funnels, websites, reviews and reporting apps. Its fulfillment center needs no software subscription and sells white-label services such as SEO, Google and Meta ads and content that you resell under your name.

6Agiled

Agiled bundles a CRM, projects, invoices and a client portal, from $24 to $199 a month on annual billing. Portal branding and a custom domain come with the $99 Business plan and above, or as a $19 a month add-on on the lower plans.

7Clientjoy

Clientjoy is one plan at $19 per user per month with unlimited leads and contacts, a deal pipeline, unlimited invoices and white-labeling included. It suits freelancers and small agencies that want a simple branded CRM for their own sales.

How to choose

• You want to sell a CRM to clients, not just use one: pick a platform that bills you per client instead of per month. ResellPortal charges $15 wholesale only for active clients.
• Your agency sells funnels and automation: GoHighLevel's depth is worth its fee once you have enough clients to cover it.
• You need a branded portal for your own clients: SuiteDash, Agiled or Clientjoy.
• You want a marketplace or a fulfillment team: Vendasta or DashClicks.

Common questions

What is the best white-label CRM for agencies?

To resell a CRM under your brand with no monthly fee, ResellPortal, at $15 a month wholesale per active client. For funnels and marketing automation, GoHighLevel, from $97 a month with a white-label desktop app from $297. For a branded portal you use with your own clients, SuiteDash from $19 a month.

Can I resell a CRM under my own brand?

Yes. With ResellPortal you switch on the CRM, set your price, and clients buy it on your branded store, paying you directly through Stripe or PayPal. GoHighLevel allows reselling in SaaS mode on its $497 plan.

Which white-label CRM has no monthly fee?

ResellPortal has no monthly or setup fee. You fund a wallet with a $20 minimum and pay wholesale only when a client activates the CRM. GoHighLevel, Vendasta, SuiteDash, DashClicks, Agiled and Clientjoy all charge a monthly subscription.

Is there a cheaper alternative to GoHighLevel for a white-label CRM?

Yes. ResellPortal has no subscription and charges $15 a month wholesale per active client, so five CRM clients cost $75 a month. SuiteDash from $19 a month and Clientjoy at $19 per user are low-cost options for your own client work.