The best white-label appointment booking software in 2026

White-label booking software lets you sell online scheduling under your own brand. Your client's customers pick a service and a time on a booking page with the client's name on it, reminders go out on their own, and you set the price. These are the seven booking platforms resellers and agencies compare in 2026, with what each costs and how the reseller model works.

Quick comparison

1ResellPortal

ResellPortal's Appointment Booking gives each client a booking page with their own name, logo and colors, where customers pick a service, a time and a provider in three steps. Clients add staff and locations, set buffers and notice rules, and sync Google Calendar both ways. Customers get a reminder about 24 hours before the visit by email and text, with links to cancel or reschedule, and texts to US and Canada mobile numbers cost nothing extra. Payment links for Venmo, Cash App, Zelle, PayPal or Stripe show after booking a paid service.

Wholesale is $20 a month per client, or $180 a year, with no monthly platform fee, and clients pay you directly through your own Stripe or PayPal. When a client owns your other apps, the AI receptionist books into the same calendar and everyone who books becomes a CRM contact. The trade-off: Outlook and Apple calendars do not sync, and the app does not charge cards itself, so customers pay through the client's own payment links.

2Trafft

Trafft's white-label program charges only for live client accounts: €42.10 a month per client for 1 to 5 clients, falling to €14.03 for 51 or more, on monthly billing and before VAT. Each account carries your logo, colors, fonts, domain and email sender, with all features and 15 users included.

3Bookafy

Bookafy's white label requires its Pro+ plan at $11 per user per month billed yearly, plus a one-time setup fee and a yearly SSL cost for your domain. It removes every Bookafy logo from booking pages, the staff app and emails, and resellers get a sub-account per client, a partner dashboard and one login across accounts. It has no mobile app and no class or resource booking.

4SimplyBook.me

SimplyBook.me is a booking system with plans from free to Enterprise. Its Premium plan removes branding from the page footer only, full white label is on the custom-priced Enterprise plan, and a custom domain is a paid add-on.

5SuperSaaS

SuperSaaS paid plans start at $9 a month, and the software can be fully white-labeled with no SuperSaaS branding visible, on a custom domain. Resellers get a 20% discount on paid plans, set their own service fees and can log in to customer accounts as admins.

6Cal.com

Cal.com's Teams plan is $12 per user per month, or 25% less billed yearly, and lets you remove Cal.com branding. Enterprise booking pages can run on your own domain, and its source code is on GitHub with self-hosting through Docker. It suits teams and developers who want to run or embed scheduling themselves.

7GoHighLevel

GoHighLevel includes booking calendars inside its CRM, payments and funnel suite. Plans are $97, $297 and $497 a month, with a white-label desktop app from $297 and SaaS reselling mode at $497. It fits agencies that sell booking as part of a wider marketing service.

How to choose

• You sell to salons, clinics and contractors: they buy a finished booking app with reminders and their own branding. ResellPortal includes text reminders at no extra charge.
• You want per-client pricing from a booking specialist: Trafft.
• You run many accounts and want one login across them: Bookafy or SuperSaaS.
• You want to self-host: Cal.com.

Common questions

What is the best white-label appointment booking software?

For resellers serving local businesses, ResellPortal: branded booking pages, staff and locations, email and text reminders and two-way Google Calendar at $20 a month wholesale per client, with no monthly fee. Trafft offers per-client white-label pricing from a booking specialist, and Bookafy and SuperSaaS suit resellers managing many accounts.

Can I resell scheduling software under my own brand?

Yes. With ResellPortal you switch on Appointment Booking, set your price, and clients buy it on your branded store, paying you through your own Stripe or PayPal. Their customers see the client's own name, logo and colors on the booking page, and reminder emails carry the business name.

Does white-label booking software include text reminders?

ResellPortal includes text reminders at no extra charge to you or the client, sent to US and Canada mobile numbers about 24 hours before each visit, and clients can turn them off. Trafft includes 10 bonus SMS credits per client account. Check SMS terms with each vendor before you set your prices.

Is there a white-label booking reseller program with no monthly fee?

Yes. ResellPortal has no monthly or setup fee. You fund a wallet with a $20 minimum, a first deposit of $20 or more gets a $10 bonus, and you pay $20 a month wholesale only for clients who activate booking. Trafft also charges only for live client accounts, priced in euros.