ResellPortal / Guides
The best white-label AI chatbot platforms for agencies in 2026
Short answer: ResellPortal is the only platform here with no monthly fee, and its website AI chat costs $15 a month wholesale per client and upgrades to booking and phone answering. Robofy suits agencies that want a low flat fee for many client licenses, BotPenguin and Botsify suit agencies selling WhatsApp and social media bots, and Stammer.ai suits agencies that build custom chat and voice agents.
A white-label AI chatbot is a website chat assistant trained on a business's own content and sold by an agency under its own brand. It answers visitors, captures leads and hands hard questions to a person. The biggest difference between platforms is what "white-label" means: a branded dashboard on your domain with your own client billing, or only the removal of a "Powered by" badge.
Quick comparison
| Platform | Monthly fee | What you get | Best for |
|---|---|---|---|
| ResellPortal | None. $15 per client a month wholesale | Website AI chat trained on the business, lead alerts, live takeover, upgrades to booking and phone | Agencies selling to local businesses with zero fixed cost |
| GoHighLevel | $97, $297 or $497, plus AI plans per sub-account | Conversation AI inside its CRM, resold through SaaS mode on the $497 plan | Agencies already on GoHighLevel |
| Stammer.ai | $99 for Pro White Label, plus usage | Chat and voice agents on your domain, client wallets at your prices | Agencies building custom agents |
| Robofy | From $799 a year for 10 client licenses | White-label panel and custom domain on every plan | Agencies wanting a low flat fee |
| BotPenguin | From $600 a year, usage extra | Branded platform, emails, invoices and client login | Agencies selling website, WhatsApp and Instagram bots |
| Botsify | Agency price not published on its white-label page | Custom domain, branded client portal, one invoice per client | Agencies selling AI agents across many channels |
| CustomGPT.ai | $99 or $499 | Knowledge-base chatbot, branding removal on the $499 plan | Content-heavy sites |
| Chatbase | From $32 billed yearly | AI support agent, badge removal as a $99 add-on, full white label on Enterprise | Businesses buying for themselves |
1ResellPortal
The AI Chat plan of ResellPortal's AI Receptionist is a website chat assistant at $15 a month wholesale per client, with a suggested retail price of $49. It reads up to 20 pages of the business website in about a minute, answers 24/7 in the visitor's language, asks for contact details when someone wants a quote, and alerts the owner by email and text. The owner can step into any chat live. One line of code installs it on any website, and the same assistant upgrades to Chat + Booking at $39 or adds phone answering at $99.
There is no monthly or setup fee. You fund a wallet from $20 and pay only for active clients, who pay you through your own Stripe or PayPal. It answers only from the business's website and facts, and says so when the answer is not there. The trade-off: it is built for website chat. If you need the same bot inside WhatsApp, Instagram or Messenger, BotPenguin, Botsify and Stammer.ai cover those channels.
2GoHighLevel
GoHighLevel's Conversation AI answers chats and messages inside its CRM and automation suite. Plans are $97, $297 and $497 a month, with SaaS reselling on the $497 plan. AI is billed per sub-account: the $50 AI Employee plan includes 1,000 agent responses a month and the $97 plan is unlimited under fair use.
3Stammer.ai
Stammer.ai is built for agencies that resell AI agents. Pro White Label is $99 a month with 5 chat agents and 5 voice agents, removes all Stammer.ai branding and runs on your own domain, logo and colors. Chat agents work on websites, SMS, Facebook, Instagram and WhatsApp, and clients prepay into a wallet charged at your prices.
4Robofy
Robofy sells white-label chatbot plans billed yearly, from $799 a year for 10 client licenses to $1,199 a year for unlimited licenses. Every plan includes the full white-label panel and your own custom domain, and clients never need a Robofy account.
5BotPenguin
BotPenguin's white-label partner plans are annual, from $600 a year for the Pebble plan, with usage billed separately. Your brand, logo, domain and colors cover the platform, emails, invoices and client login, and you set your own prices. Its partner pages cover website, WhatsApp and Instagram chatbots.
6Botsify
Botsify's agency program puts your logo and a custom domain with SSL on every screen, including the client portal. You bill each client on one invoice that can combine a subscription, token markup and setup fees. Agents deploy to website chat, WhatsApp, Messenger, Instagram, Telegram, Slack, SMS and voice.
7CustomGPT.ai
CustomGPT.ai builds chatbots from large knowledge bases. Plans are $99 and $499 a month, and removing the "Powered by CustomGPT.ai" branding requires the $499 Premium plan. Its pricing page lists no agency or reseller plan.
8Chatbase
Chatbase is an AI support agent for businesses, from $32 a month billed yearly. Removing the "Powered by Chatbase" badge is a $99 a month add-on, and full white-labeling is listed only on Enterprise.
How to choose
- No clients yet: pick a platform with no monthly fee. ResellPortal charges only for active clients.
- Several clients and a fixed budget: Robofy spreads one yearly fee across 10 or more client licenses.
- WhatsApp, Instagram and Messenger bots: BotPenguin, Botsify or Stammer.ai.
- Chat that grows into booking and phone answering: ResellPortal upgrades the same assistant from $15 to $39 or $99 wholesale.
Common questions
What is a white-label AI chatbot?
It is an AI chat assistant that a platform runs and an agency sells under its own brand. It learns from the client's website, answers visitors and captures leads, while the agency sets the price and owns the client.
Which white-label chatbot platform has no monthly fee?
ResellPortal has no monthly or setup fee: you fund a wallet from $20 and pay $15 a month wholesale per active client for AI Chat. GoHighLevel, Stammer.ai, CustomGPT.ai and Chatbase charge a monthly subscription, while Robofy and BotPenguin charge a yearly fee.
How much should I charge for an AI chatbot?
ResellPortal's suggested retail price for AI Chat is $49 a month against $15 wholesale, and $99 for chat with booking against $39 wholesale. You can set any price, and clients pay you directly.
Can a white-label AI chatbot book appointments?
Yes. ResellPortal's Chat + Booking plan checks Google, Outlook or Apple calendars for busy times, offers open slots and books the visit, with confirmation and reminder emails, plus texts when the customer opts in.
Create a free ResellPortal account to switch on AI Chat and see live wholesale prices.
