How to Start a VPN Reseller Business

Starting a VPN reseller business in 2026 takes about a day of setup and $29/month in platform costs. Here is the full step-by-step process: choose a white-label VPN partner, brand your apps and storefront, set retail pricing, and start driving customers.

Step 1: Choose a white-label VPN provider

Pick a wholesale VPN partner that offers branded apps for Windows, macOS, iOS, and Android along with a 60+ country server network. ResellPortal includes this in its $29/month reseller plan.

Step 2: Pick a brand name and domain

Choose a brand name that reflects privacy, security, or speed and register a matching domain. Most VPN resellers use a short, memorable two-word name.

Step 3: Configure white-label branding

Upload your logo, set brand colors, and customize app names. The reseller dashboard pushes branding to all apps and the storefront automatically.

Step 4: Set your retail pricing

Typical VPN retail pricing is $5 to $15 per user per month with multi-month discounts. Set monthly, annual, and 2-year plans to maximize lifetime value per customer.

Step 5: Launch your storefront

Connect your domain to the reseller storefront. Customers can sign up, pay, and download the branded apps the same day you launch.

Step 6: Drive traffic with marketing

Run paid ads on Google and Reddit, build content around VPN use cases (travel, gaming, privacy), and reach out to niche communities.