How to Start a Domain Reseller Business

A domain reseller buys domain names at wholesale prices and resells them through a branded registrar storefront. Customers register .com, .net, and 700+ other TLDs under what appears to be the reseller's own registrar.

Step 1: Sign up with a domain reseller platform

Choose a wholesale domain registrar partner with 700+ TLDs and white-label support. ResellPortal includes this in its base reseller plan.

Step 2: Pick your brand and domain

Pick a brand name suggesting trust, simplicity, or speed. Short brand names work best for registrar businesses.

Step 3: Configure branding on the storefront

Apply your logo, colors, and company info to the customer-facing registrar storefront and dashboard.

Step 4: Set retail pricing per TLD

Common .com retail is $12 to $20/year. Niche TLDs (.ai, .io) command much higher retail. Set bulk and renewal pricing separately.

Step 5: Offer add-ons for higher AOV

WHOIS privacy, DNS management, email hosting, and SSL certificates are common upsells that double revenue per domain.

Step 6: Market to web designers and agencies

Most domain reseller revenue comes from bulk-purchasing professionals, not individual end users. Build referral relationships with designers and consultants.

Ready to launch your own white-label business?

ResellPortal lets you launch a fully branded digital services storefront with 60+ products in days, not months. No coding, no infrastructure to build, no upfront costs.

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