Custom branded nameservers (ns1.yourbrand.com, ns2.yourbrand.com) replace the generic hosting provider nameservers with your own. Customers see your brand on their DNS records, which strengthens the white-label illusion and avoids exposing the upstream hosting provider.
Conventional choices: ns1.yourbrand.com and ns2.yourbrand.com. Some resellers add ns3 and ns4 for redundancy across regions.
Your reseller hosting provider gives you 2-4 IP addresses for the actual DNS servers. You’ll map your custom hostnames to these IPs.
Glue records tell registrars the IP for your custom nameserver hostnames. Most registrars have a “child nameserver” or “register nameserver” section in the DNS control panel.
In your domain’s DNS zone, create A records: ns1.yourbrand.com pointing to IP1, ns2.yourbrand.com pointing to IP2.
In your registrar control panel, change the nameservers for yourbrand.com to ns1.yourbrand.com and ns2.yourbrand.com.
DNS propagation takes 1-24 hours. Use intoDNS.com or DNSChecker.org to verify your custom nameservers resolve correctly worldwide.
ResellPortal lets you launch a fully branded digital services storefront with 60+ products in days, not months. No coding, no infrastructure to build, no upfront costs.
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