A bulk SMS reseller is a business that buys SMS sending capacity at wholesale rates from messaging providers and resells it to businesses sending marketing campaigns, notifications, and two-factor authentication codes. The reseller operates a branded SMS platform; the upstream provider handles carrier relationships, A2P compliance, and delivery infrastructure.
The wholesale SMS provider operates connections to mobile carriers worldwide. The reseller gets API access and a branded admin dashboard for managing campaigns, contacts, and billing. Customers send messages through the reseller’s branded platform; the upstream provider routes them through carriers and bills the reseller per message.
Wholesale SMS prices range from $0.003 to $0.05 per message depending on destination country. Retail markups of 30% to 100% are common. Volume discounts increase margins for high-sending customers.
A2P (Application-to-Person) SMS is heavily regulated in many countries. Resellers must register senders, get message templates pre-approved, and comply with opt-in requirements. In the US, this means 10DLC registration; in India, DLT registration; in the UK, opt-in compliance under PECR.
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