What is a SaaS Reseller?

A SaaS reseller is a business that purchases access to software-as-a-service products at wholesale prices and sells those products to end customers at retail prices. The reseller can operate as a white-label reseller (full rebranding) or as a sales channel partner (selling the SaaS under its original brand).

Types of SaaS Resellers

• White-label SaaS reseller — Full rebranding; customer sees only the reseller
• Co-branded reseller — Both the reseller’s and SaaS provider’s brands are visible
• Sales channel partner — Reseller earns commission, customer buys directly from SaaS provider
• Master reseller — Reseller can recruit and manage sub-resellers under them

How SaaS Reselling Works

A SaaS reseller signs an agreement with a SaaS provider that grants wholesale pricing or commission structures. The reseller markets and sells the SaaS to end customers, handling either the full customer relationship (white-label) or just the introduction (commission model).

SaaS Reseller Profit Margins

White-label SaaS markups typically run 3x to 10x wholesale. Sales channel commissions usually range from 15% to 40% of the first year of revenue, sometimes recurring for the customer’s lifetime.

Common SaaS Categories with Reseller Programs

• CRM and sales automation
• Email marketing and automation
• VPN and cybersecurity
• Cloud storage and file sharing
• AI tools and chatbots
• Web hosting and domain registration
• Accounting and invoicing
• E-signature and document management

How to Become a SaaS Reseller

The fastest path is joining a multi-product reseller platform. ResellPortal offers 60+ white-label SaaS products through one reseller account starting at $29/month.