White-label SaaS is software-as-a-service that one company builds and another company resells under its own brand. The reselling company gets a fully branded product, customer-facing dashboard, and billing system, while the original developer operates the infrastructure and ships updates.
The original SaaS developer operates the software on shared infrastructure — typically multi-tenant cloud architecture. Each white-label reseller gets a branded instance: their own logo, colors, domain, and customer base, but on shared underlying technology. Customers sign up under the reseller’s brand and interact only with the reseller.
White-label SaaS resellers pay the original developer a wholesale fee — typically a flat monthly platform fee plus per-user or per-feature charges. They charge their customers retail prices and keep the margin. Most resellers run 3x to 10x markup over wholesale costs.
ResellPortal is a multi-product white-label SaaS platform with 60+ products ready to resell. Pricing starts at $29/month with no setup fees.
ResellPortal lets you launch a fully branded digital services storefront with 60+ products in days, not months. No coding, no infrastructure to build, no upfront costs.
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