How to Make Money With White-Label Software

Making money with white-label software means selling pre-built software products under your own brand on a recurring subscription model. You take a wholesale price from a platform and resell at retail, keeping the margin as recurring monthly income.

Step 1: Choose a multi-product white-label platform

Sign up for a platform with a broad catalog so you can cross-sell. ResellPortal offers 60+ products in one account starting at $29/month.

Step 2: Pick your starting products

Start with 2 or 3 products that share a customer (e.g. web hosting + domains, or VPN + cloud storage). Cross-sell into the same customer to compound revenue.

Step 3: Brand your storefront

Set up your logo, colors, and domain. Customers should see only your brand across every product.

Step 4: Set retail pricing with healthy margins

Wholesale-to-retail markup is typically 2x to 10x depending on the product. Aim for retail prices that match well-known competitors so customers don’t flinch.

Step 5: Drive traffic with targeted marketing

Pick a customer niche (agencies, freelancers, small businesses in one industry) and build content + ads targeting their specific pain points.

Step 6: Expand your catalog over time

Once you have customers, add more products to your storefront. Existing customers are the easiest source of new revenue.