Every website starts with a domain name.
Before the logo. Before the content. Before anything else goes live, someone has to register a domain. It’s the first purchase every business makes when they decide to go online.
And someone is going to sell it to them. Why not you?
With Domain Registration available through ResellPortal, you can offer domain services directly to your clients—searching, registering, and managing domains from your own branded storefront. No third-party referrals. No sending clients elsewhere. You handle it all, and you keep the relationship.
Here’s how to turn domain registration into a reliable revenue stream for your reseller business.
👉 Get Started at panel.resellportal.com
The Domain Industry: A Market That Never Slows Down
Let’s look at what’s happening in the domain space.
There are currently over 350 million registered domain names worldwide. That number grows by millions every year. Every new business, side project, personal brand, and startup needs at least one domain—often several.
Why does this market keep expanding?
New businesses launch every day. In the U.S. alone, over 5 million new business applications are filed annually. Each one eventually needs a web presence, and that starts with a domain.
Digital presence is non-negotiable. Even businesses that operate primarily offline need a website. Customers expect it. A business without a domain looks illegitimate in 2026.
Multiple domains per business. Smart businesses don’t just register one domain—they secure variations, protect their brand across extensions (.com, .net, .org), and grab domains for marketing campaigns or product launches.
Domains expire and re-register. The domain lifecycle creates constant churn. Domains expire, get picked up by new owners, and the cycle continues. There’s always activity.
The bottom line: Domain registration isn’t a one-time market. It’s an ongoing, renewable revenue opportunity that touches virtually every business you’ll ever work with.
Why Resellers Should Offer Domain Services
If you’re already providing websites, hosting, marketing, or IT services to clients, domain registration is a natural add-on. Here’s why it makes sense:
Own the Entire Relationship
When you send clients to GoDaddy, Namecheap, or another registrar, you’re handing off part of the relationship. They create an account somewhere else. They get emails from someone else. They might even discover competing services while they’re there.
When you handle domains yourself, you stay in control. The client comes to you for everything. One relationship. One point of contact. One invoice.
Recurring Revenue That Compounds
Domains renew annually (or longer). Every domain you register today is revenue that comes back next year. Ten domains become twenty. Twenty become fifty. The base builds over time with minimal ongoing effort.
Easy Upsells and Bundles
Domain registration opens the door to additional services:
- Website hosting for the new domain
- Email setup using the domain
- SSL certificates for security
- Website design to build out the site
- AI tools to enhance the business
A client who registers a domain through you is a warm lead for everything else you offer.
Professional Positioning
Offering domain services signals that you’re a full-service provider, not just a specialist in one narrow area. Clients want partners who can handle the complete picture. Domains are a foundational piece of that.
👉 Start Offering Domains at panel.resellportal.com
What You Can Offer: Domain Registration Through ResellPortal
The Domain Registration service through ResellPortal gives you everything you need to search, register, and manage domains for your clients.
Supported Extensions
You’re not limited to just .com. The platform supports a wide range of domain extensions:
- .com — The gold standard for businesses
- .net — Popular alternative, especially for tech companies
- .org — Ideal for nonprofits and organizations
- .io — Favorite among startups and tech products
- .co — Clean, modern alternative to .com
- And many more — Country codes, industry-specific extensions, and new TLDs
When a client’s preferred .com is taken, you can offer alternatives immediately without sending them elsewhere.
Full DNS Management
Your clients get complete control over their DNS records:
- A Records — Point domains to IP addresses
- CNAME Records — Create aliases and subdomains
- MX Records — Configure email routing
- TXT Records — Verify ownership, set up SPF/DKIM for email
All manageable directly from the platform. No external tools required.
Nameserver Flexibility
Clients can choose between:
Default DNS — Uses the platform’s nameservers with full access to the DNS Zone Editor. Changes propagate instantly. Ideal for websites hosted within your ecosystem.
Custom Nameservers — Points the domain to external hosting providers. Perfect for clients with existing hosting arrangements elsewhere.
Either way, the domain stays registered through you.
Security Features
Domain Locking — Enabled by default to prevent unauthorized transfers. Keeps client domains secure from hijacking attempts.
Auto-Renewal — Ensures domains never expire unexpectedly. No more panicked calls about a website going down because someone forgot to renew.
Simple Management Interface
Clients can view and manage their domains directly from your storefront:
- See expiration dates at a glance
- Review renewal costs
- Update DNS records
- Switch between default and custom nameservers
- Lock or unlock domains as needed
Everything they need, branded to your business.
How to Register Domains for Your Clients
The process is straightforward. Here’s how it works inside ResellPortal:
Step 1: Access Domain Registration
- Log in to your reseller dashboard at panel.resellportal.com
- Navigate to Domain Registration
- Select the client you’re registering the domain for (new or existing)
Step 2: Search for the Domain
- Enter the desired domain name (e.g., clientbusiness.com)
- Click Check
The system searches availability instantly.
Step 3: Review Results
If the domain is available: You’ll see confirmation with pricing. Select it and proceed.
If the domain is taken: The system displays alternative extensions with pricing. Maybe .com is taken, but .net or .io is available. Present the options to your client and select the best fit.
Step 4: Complete Registration
- Select the desired domain from available options
- Complete checkout
- The domain activates immediately
That’s it. The domain is now registered and appears in your storefront under My Services.
Step 5: Configure as Needed
After registration, you or your client can:
- Set up DNS records if using default nameservers
- Point to custom nameservers if hosting elsewhere
- Verify domain lock is enabled for security
- Enable auto-renewal to prevent expiration
The entire process—from search to active domain—takes just minutes.
👉 Register Your First Domain at panel.resellportal.com
Managing Domains for Your Clients
Once domains are registered, ongoing management is simple.
Accessing Domain Management
- Go to My Services in your storefront
- Find the Domain Registration service
- Click Manage
This opens the domain management panel with all configuration options.
What Clients Can See and Control
Service Overview
- Domain name
- Expiration date
- Renewal cost
- Service credentials and information
Nameserver Configuration
- Toggle between Default DNS and Custom Nameservers
- Enter custom nameserver addresses if using external hosting
- Save changes with one click
DNS Zone Editor (Default DNS Only)
- Add, edit, or delete DNS records
- Manage A, CNAME, MX, and TXT records
- Changes save and propagate instantly
Transfer Lock
- View lock status
- Enable or disable as needed for transfers
Service Actions
- Cancel service if no longer needed
- View renewal options
Handling Nameserver Options
When to use Default DNS:
- Client’s website is hosted within your platform
- Client wants you to manage all DNS settings
- Simpler setup with instant propagation
When to use Custom Nameservers:
- Client has existing hosting elsewhere
- Client uses a CDN or specialized service that requires their nameservers
- Client prefers to manage DNS at their hosting provider
Both options work seamlessly. The domain stays registered through you either way.
Who Needs Domain Registration?
The short answer: Everyone with a business.
But let’s get specific about your best prospects:
New Businesses and Startups
Every new business needs a domain. If you’re working with entrepreneurs, startups, or anyone launching something new, domain registration is step one. Be there at the beginning of their journey.
Existing Businesses Without a Web Presence
Believe it or not, plenty of established businesses still don’t have a website. They’ve operated on referrals and word-of-mouth for years. When they finally decide to go digital, they need a domain. You can be the one who gets them started.
Businesses Rebranding
Company name change? New brand identity? That means new domains. Rebranding businesses often need multiple domains registered to protect their new identity across extensions.
Marketing Agencies and Their Clients
If you serve marketing agencies, they need domains constantly—for clients, campaigns, landing pages, and microsites. Becoming their go-to domain provider means steady, recurring orders.
Anyone Launching a New Product or Campaign
Dedicated domains for product launches, marketing campaigns, or seasonal promotions are common. Businesses want clean, memorable URLs for specific initiatives.
Professionals Building Personal Brands
Consultants, coaches, speakers, authors, and freelancers all need personal brand domains. FirstnameLastname.com is valuable real estate.
Businesses Protecting Their Brand
Smart businesses register variations of their primary domain—common misspellings, different extensions, related phrases—to prevent competitors or squatters from grabbing them.
If someone is doing business, they need domains. Period.
👉 Add Domain Services Today at panel.resellportal.com
Pricing Your Domain Services
Domains are competitively priced, which means your markup strategy matters. Here’s how to approach it:
Straightforward Per-Domain Markup
Add a fixed margin to each domain registration. If your wholesale cost for a .com is $12/year, charge $20-$30/year to clients. Simple, transparent, and easy to explain.
Bundle with Other Services
Include domain registration as part of larger packages:
- Website Package: Domain + hosting + design for one monthly price
- Starter Business Package: Domain + email + basic website
- Full Digital Presence: Domain + hosting + website + AI tools + support
Bundling increases perceived value and makes the domain cost feel like part of a bigger investment.
Offer Multi-Year Discounts
Encourage clients to register domains for 2-3 years upfront by offering a small discount. You lock in revenue longer, and clients don’t have to think about renewal every year.
Premium Pricing for Premium Service
Position your domain service as more than just registration:
- “We handle everything so you don’t have to”
- “DNS management and support included”
- “One point of contact for your entire web presence”
When clients value the convenience and expertise you provide, they’ll pay more than the bare-bones registrar price.
First Domain Free (or Discounted) with Other Services
Use domains as a lead-in. Offer the first year free when a client signs up for hosting or website services. You absorb a small cost but gain a longer-term customer relationship.
The Bigger Picture: Domains as Your Entry Point
Here’s the strategic value of domain services that most resellers miss:
Domains are often the first thing a client buys.
Before they need a website. Before they need hosting. Before they need marketing tools or AI assistants or e-signature software. They need a domain.
If you’re the one who registers that domain, you’re positioned for everything that comes next.
Think about the natural progression:
- Client registers a domain through you
- Client needs hosting for that domain → you provide it
- Client needs a website built → you offer design services or website builders
- Client needs email on their domain → you set it up
- Client wants to capture leads on their site → you offer AI chat bots
- Client needs contracts signed → you offer e-signature software
- Client wants 24/7 phone coverage → you offer AI voice agents
One domain registration can lead to thousands of dollars in lifetime value.
That’s why smart resellers don’t see domains as a low-margin commodity. They see them as the gateway to a full client relationship.
Why ResellPortal for Domains?
You could send clients to any registrar. Here’s why handling domains through ResellPortal makes more sense:
Integrated Platform Domains, hosting, AI tools, and more—all managed from one dashboard. No juggling multiple platforms or logins. Everything in one place.
Your Storefront, Your Brand Clients interact with your branded storefront, not a third-party registrar. You maintain the relationship and professional image.
Full Control You decide what to charge. You manage the client relationship. You handle support. You’re not just an affiliate—you’re the provider.
Client Self-Service Clients can manage their own DNS and domain settings through your storefront when they want to. Less support burden on you, more convenience for them.
Reliable Infrastructure Domain registration, DNS management, and renewals handled by proven systems. You don’t have to worry about technical reliability—it just works.
Scales With Your Business Whether you’re managing 10 domains or 1,000, the platform handles it. Your processes stay the same as you grow.
👉 See It In Action at panel.resellportal.com
Getting Started: Your Action Plan
Ready to add domain registration to your services? Here’s how to launch:
Step 1: Log In and Explore
Access your dashboard at panel.resellportal.com and navigate to Domain Registration. Familiarize yourself with the search and registration flow.
Step 2: Register a Test Domain
Register an inexpensive domain to experience the full process—search, checkout, DNS configuration, management panel. Understand what your clients will see.
Step 3: Define Your Pricing
Decide your markup strategy. Will you charge per-domain, bundle with services, or offer packages? Set prices that reflect your value and market.
Step 4: Identify Your First Clients
Think about existing clients who might need domains—new projects, rebrands, additional business ventures. Think about prospects who are starting new businesses. Reach out with your offering.
Step 5: Make It Easy
Position domain registration as part of your full-service offering. When discussing websites, hosting, or digital presence, include domains in the conversation. Make it obvious that you handle everything.
Step 6: Grow the Relationship
Every domain client is a candidate for additional services. Follow up with hosting, email, website design, and the full suite of tools available through ResellPortal.
Domains Are Just the Beginning
Domain registration isn’t a business by itself—it’s the foundation of a complete service offering.
Every domain you register is a client who trusts you with their online identity. That trust extends naturally to everything else they need: hosting, websites, email, AI tools, e-signatures, and beyond.
Start with domains. Build from there.
The businesses in your network need someone to handle their digital foundation. Someone who makes it simple. Someone who doesn’t send them elsewhere. Someone who delivers professional service without enterprise complexity.
That’s you.
Ready to Start Selling Domains?
Log in to your ResellPortal dashboard and register your first client domain today.
Search for a domain. See how easy it is. Then start offering this essential service to every client you work with.
Every website starts with a domain. Make sure they start with you.
