How to Start a Reseller Hosting Business

Starting a reseller hosting business in 2026 takes about a day. You buy a reseller hosting plan with WHM, split it into individual cPanel accounts for your customers, brand the customer-facing control panel, and sell at retail prices.

Step 1: Sign up for a reseller hosting plan

Choose a reseller hosting platform that includes WHM (WebHost Manager) and white-label cPanel. ResellPortal includes reseller hosting starting at $29/month.

Step 2: Brand your cPanel and storefront

Apply your logo, colors, and company name to the cPanel theme and customer-facing signup pages. End customers see only your brand.

Step 3: Choose hosting plans to offer

Define your hosting tiers — typically starter, business, and pro — with different disk space, bandwidth, and email account limits.

Step 4: Set retail pricing

Common retail hosting prices range from $5 to $30 per customer per month. Annual plans with discounts increase upfront revenue.

Step 5: Configure your domain and DNS

Point your domain to the reseller storefront and configure DNS for customer-facing email and support addresses.

Step 6: Market to your target customer

Web designers, agencies, and consultants are the easiest first customers. Offer hosting as a recurring upsell on existing service relationships.

Ready to launch your own white-label business?

ResellPortal lets you launch a fully branded digital services storefront with 60+ products in days, not months. No coding, no infrastructure to build, no upfront costs.

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