How to Launch a White-Label Antivirus Business

A white-label antivirus business sells branded endpoint security software to consumers or small businesses. The reseller assembles or relabels antivirus, anti-malware, and web protection capabilities from a wholesale security partner and operates the customer relationship.

Step 1: Choose a white-label antivirus partner

Pick a security vendor offering OEM/white-label licensing. Common options include partnerships with established AV vendors.

Step 2: Brand the apps and customer dashboard

Set your logo, colors, and product names on the desktop apps, mobile apps, and admin dashboard.

Step 3: Bundle into security suites

Most resellers bundle antivirus with VPN, password manager, and web filtering. Bundles convert better and increase margin.

Step 4: Set pricing per device or per seat

Consumer pricing: $30-$80/year per device. Business pricing: $5-$15 per seat per month with annual contracts.

Step 5: Set up support tier-1 and escalation

Define how customers contact support and when to escalate to the upstream vendor. Document SLAs.

Step 6: Drive sales through MSPs and channel partners

B2B antivirus sales primarily flow through managed service providers. Build a partner program.