How to Brand a Mobile App for Your Reseller Business

Branding a mobile app for your reseller business means rebadging white-label apps with your name, logo, colors, and app store listing. Most white-label platforms handle the technical app rebuilds; the reseller provides brand assets and manages App Store and Play Store submissions.

Step 1: Prepare your brand assets

You need a logo (1024×1024 PNG), app icon, splash screen, screenshots, app name, and short description.

Step 2: Upload assets to the white-label platform

Your reseller dashboard accepts logo, color palette, app name. The platform regenerates app builds for iOS and Android with your branding.

Step 3: Register Apple Developer and Google Play accounts

Apple Developer: $99/year. Google Play: $25 one-time. Both require business verification — allow 1-2 weeks for approval.

Step 4: Submit your app to App Store Connect

Upload the platform-generated iOS build. Fill in app store listing details (name, description, keywords, screenshots, support URL).

Step 5: Submit your app to Google Play Console

Upload the platform-generated Android build. Set up store listing, screenshots, and content rating questionnaire.

Step 6: Plan for app review timelines

Apple review typically takes 1-2 days. Google Play first submission takes 3-7 days. Plan launch dates accordingly.