ResellPortal / Guides
ResellPortal vs Vendasta
Short answer: Vendasta is a managed marketplace of third-party apps and fulfillment services with a platform subscription on top of wholesale costs, built for larger agencies. ResellPortal has no subscription, runs its own 25+ apps, and pays wholesale per client, built for resellers who want to start with $20 and keep the whole retail margin.
Side by side
| ResellPortal | Vendasta | |
|---|---|---|
| Monthly platform fee | None | Subscription tiers, plus wholesale per product |
| Products | 25+ apps run by ResellPortal under one login | Curated marketplace of third-party vendors and fulfillment teams |
| Branding | Your storefront, domain, apps, emails and client dashboards | White-label client portal and reports; some vendor products keep their own look |
| Payments | Clients pay your Stripe or PayPal directly | Billing through the platform's commerce tools |
| Sales tooling | Storefront, client accounts, affiliate program, AI chat on the store | Sales CRM, snapshot reports, marketing automation for prospecting |
| Minimum to start | $20 wallet | Platform plan |
| Best for | Solo resellers and agencies wanting zero fixed cost | Agencies with a sales team that want vendor choice and managed fulfillment |
The model is different
Vendasta is a marketplace: it aggregates products from many vendors and lets you resell them, and it charges a subscription for access, its CRM and its reporting. ResellPortal builds and runs its own catalog, so every product has the same login, the same branding rules and the same wholesale logic, and there is nothing to pay until a client buys.
Where Vendasta is stronger
Vendor variety and done-for-you fulfillment. If a client asks for a specific listed product or you want a fulfillment team delivering SEO or ad management under your name, Vendasta's marketplace is built for that, and its snapshot reports are a mature prospecting tool.
Where ResellPortal is stronger
Cost and simplicity. No subscription, wholesale from $5 to $99 a month per product, and retail paid straight to your own Stripe or PayPal. Everything a local business needs day to day is in the catalog: AI receptionist with phone answering, CRM, invoicing, e-signature with public web forms, appointments, email marketing, social automation, website builder, hosting, domains and a business phone line. Resellers also get a REST API and an MCP server to automate provisioning.
Who should pick which
- Pick Vendasta if you run an agency with salespeople, you want named third-party vendors, and the platform fee is small next to your revenue.
- Pick ResellPortal if you are starting a reseller business, selling to local businesses, or you want margins that are not eaten by a platform subscription.
Does ResellPortal have a monthly fee like Vendasta?
No. ResellPortal has no subscription or setup fee. You deposit $20 into a wallet and pay wholesale only when a client activates a service. Wallet deposits are not refundable, but they never expire and apply to any product.
Can clients tell ResellPortal is behind my store?
No. The store runs on your domain, the apps show your logo and name, and emails and texts to clients come from your business.
See the ResellPortal catalog with wholesale prices by creating a free account.
